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32)}.sm\:text-display{font-size:var(--text-display);line-height:var(--tw-leading,var(--text-display--line-height));font-weight:var(--tw-font-weight,var(--text-display--font-weight))}.sm\:text-2xl{font-size:var(--text-2xl);line-height:var(--tw-leading,var(--text-2xl--line-height))}.sm\:text-3xl{font-size:var(--text-3xl);line-height:var(--tw-leading,var(--text-3xl--line-height))}.sm\:text-4xl{font-size:var(--text-4xl);line-height:var(--tw-leading,var(--text-4xl--line-height))}.sm\:text-5xl{font-size:var(--text-5xl);line-height:var(--tw-leading,var(--text-5xl--line-height))}.sm\:text-6xl{font-size:var(--text-6xl);line-height:var(--tw-leading,var(--text-6xl--line-height))}.sm\:text-xl{font-size:var(--text-xl);line-height:var(--tw-leading,var(--text-xl--line-height))}}@media (min-width:48rem){.md\:flex{display:flex}.md\:grid{display:grid}.md\:hidden{display:none}.md\:grid-cols-2{grid-template-columns:repeat(2,minmax(0,1fr))}.md\:grid-cols-3{grid-template-columns:repeat(3,minmax(0,1fr))}.md\:grid-cols-6{grid-template-columns:repeat(6,minmax(0,1fr))}.md\:grid-cols-\[230px_minmax\(0\,1fr\)\]{grid-template-columns:230px minmax(0,1fr)}.md\:grid-cols-\[minmax\(0\,1fr\)_minmax\(16rem\,\.45fr\)\]{grid-template-columns:minmax(0,1fr) minmax(16rem,.45fr)}.md\:grid-cols-\[minmax\(0\,240px\)_minmax\(0\,1fr\)\]{grid-template-columns:minmax(0,240px) minmax(0,1fr)}.md\:items-end{align-items:flex-end}.md\:gap-8{gap:calc(var(--spacing) * 8)}.md\:gap-10{gap:calc(var(--spacing) * 10)}.md\:border-r{border-right-style:var(--tw-border-style);border-right-width:1px}.md\:py-28{padding-block:calc(var(--spacing) * 28)}.md\:py-48{padding-block:calc(var(--spacing) * 48)}.md\:pt-24{padding-top:calc(var(--spacing) * 24)}.md\:pb-32{padding-bottom:calc(var(--spacing) * 32)}.md\:text-2xl{font-size:var(--text-2xl);line-height:var(--tw-leading,var(--text-2xl--line-height))}.md\:text-3xl{font-size:var(--text-3xl);line-height:var(--tw-leading,var(--text-3xl--line-height))}.md\:text-4xl{font-size:var(--text-4xl);line-height:var(--tw-leading,var(--text-4xl--line-height))}.md\:text-5xl{font-size:var(--text-5xl);line-height:var(--tw-leading,var(--text-5xl--line-height))}.md\:text-6xl{font-size:var(--text-6xl);line-height:var(--tw-leading,var(--text-6xl--line-height))}.md\:text-7xl{font-size:var(--text-7xl);line-height:var(--tw-leading,var(--text-7xl--line-height))}.md\:text-xl{font-size:var(--text-xl);line-height:var(--tw-leading,var(--text-xl--line-height))}.first\:md\:border-l-0:first-child{border-left-style:var(--tw-border-style);border-left-width:0}}@media (min-width:64rem){.lg\:order-1{order:1}.lg\:order-2{order:2}.lg\:col-span-1{grid-column:span 1/span 1}.lg\:col-span-2{grid-column:span 2/span 2}.lg\:col-span-3{grid-column:span 3/span 3}.lg\:col-span-4{grid-column:span 4/span 4}.lg\:col-span-5{grid-column:span 5/span 5}.lg\:col-span-7{grid-column:span 7/span 7}.lg\:col-span-8{grid-column:span 8/span 8}.lg\:col-span-9{grid-column:span 9/span 9}.lg\:col-span-10{grid-column:span 10/span 10}.lg\:col-span-11{grid-column:span 11/span 11}.lg\:col-start-2{grid-column-start:2}.lg\:block{display:block}.lg\:flex{display:flex}.lg\:hidden{display:none}.lg\:grid-cols-2{grid-template-columns:repeat(2,minmax(0,1fr))}.lg\:grid-cols-3{grid-template-columns:repeat(3,minmax(0,1fr))}.lg\:grid-cols-4{grid-template-columns:repeat(4,minmax(0,1fr))}.lg\:grid-cols-6{grid-template-columns:repeat(6,minmax(0,1fr))}.lg\:grid-cols-12{grid-template-columns:repeat(12,minmax(0,1fr))}.lg\:grid-cols-\[\.8fr_1\.2fr\]{grid-template-columns:.8fr 1.2fr}.lg\:grid-cols-\[1\.25fr_2fr\]{grid-template-columns:1.25fr 2fr}.lg\:grid-cols-\[1\.35fr_\.65fr\]{grid-template-columns:1.35fr .65fr}.lg\:grid-cols-\[1fr_auto\]{grid-template-columns:1fr auto}.lg\:grid-cols-\[10rem_1fr\]{grid-template-columns:10rem 1fr}.lg\:grid-cols-\[minmax\(0\,1\.02fr\)_minmax\(28rem\,\.98fr\)\]{grid-template-columns:minmax(0,1.02fr) minmax(28rem,.98fr)}.lg\:grid-cols-\[minmax\(0\,1\.5fr\)_minmax\(0\,1fr\)\]{grid-template-columns:minmax(0,1.5fr) minmax(0,1fr)}.lg\:grid-cols-\[minmax\(0\,1fr\)_15rem\]{grid-template-columns:minmax(0,1fr) 15rem}.lg\:grid-cols-\[minmax\(0\,5fr\)_minmax\(0\,7fr\)\]{grid-template-columns:minmax(0,5fr) minmax(0,7fr)}.lg\:grid-cols-\[minmax\(15rem\,\.72fr\)_minmax\(0\,1\.28fr\)\]{grid-template-columns:minmax(15rem,.72fr) minmax(0,1.28fr)}.lg\:grid-cols-\[minmax\(16rem\,\.72fr\)_minmax\(0\,1\.28fr\)\]{grid-template-columns:minmax(16rem,.72fr) minmax(0,1.28fr)}.lg\:items-center{align-items:center}.lg\:items-end{align-items:flex-end}.lg\:items-start{align-items:flex-start}.lg\:gap-8{gap:calc(var(--spacing) * 8)}.lg\:gap-12{gap:calc(var(--spacing) * 12)}.lg\:gap-16{gap:calc(var(--spacing) * 16)}.lg\:gap-20{gap:calc(var(--spacing) * 20)}.lg\:gap-24{gap:calc(var(--spacing) * 24)}.lg\:gap-y-0{row-gap:calc(var(--spacing) * 0)}.lg\:p-20{padding:calc(var(--spacing) * 20)}.lg\:px-16{padding-inline:calc(var(--spacing) * 16)}.lg\:py-28{padding-block:calc(var(--spacing) * 28)}.lg\:pt-12{padding-top:calc(var(--spacing) * 12)}.lg\:text-\[5\.8rem\]{font-size:5.8rem}}@media (min-width:80rem){.xl\:grid-cols-3{grid-template-columns:repeat(3,minmax(0,1fr))}.xl\:grid-cols-4{grid-template-columns:repeat(4,minmax(0,1fr))}.xl\:gap-\[72px\]{gap:72px}.xl\:border-b-0{border-bottom-style:var(--tw-border-style);border-bottom-width:0}.xl\:last\:border-r-0:last-child{border-right-style:var(--tw-border-style);border-right-width:0}}.\[\&_summary\:\:-webkit-details-marker\]\:hidden summary::-webkit-details-marker{display:none}.\[\&_svg\]\:h-full svg{height:100%}.\[\&_svg\]\:w-full svg{width:100%}@media (min-width:48rem){.md\:\[\&\:nth-child\(2\)\]\:border-r-0:nth-child(2){border-right-style:var(--tw-border-style);border-right-width:0}}@media (min-width:80rem){.xl\:\[\&\:nth-child\(2\)\]\:border-r:nth-child(2){border-right-style:var(--tw-border-style);border-right-width:1px}}.\[\&\>svg\]\:block>svg{display:block}.\[\&\>svg\]\:h-full>svg{height:100%}.\[\&\>svg\]\:w-full>svg{width:100%}}:root{--background:#f5f0e6;--foreground:#2b241c;--muted:#6b6156;--border:#d2cabc;--accent:#2b241c;--accent-foreground:#f5f0e6}@font-face{font-family:VVDS Fifties SExp;src:url(/fonts/vvds-fifties/VVDSFifties-SExpBold.woff2)format("woff2"),url(/fonts/vvds-fifties/VVDSFifties-SExpBold.woff)format("woff");font-weight:700;font-style:normal;font-display:swap}@font-face{font-family:VVDS Fifties SExp;src:url(/fonts/vvds-fifties/VVDSFifties-SExpMed.woff2)format("woff2"),url(/fonts/vvds-fifties/VVDSFifties-SExpMed.woff)format("woff");font-weight:500;font-style:normal;font-display:swap}@font-face{font-family:IBM 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transparent)}}.journey-rail{color:var(--color-ink);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}.journey-rail--sticky{position:sticky;top:76px}.journey-rail__link{min-width:0;height:100%;font-family:var(--font-sans), sans-serif;color:var(--color-uncoated-gray);text-align:center;justify-content:center;align-items:center;padding-inline:4px;display:flex;position:relative}.journey-rail__link:after{content:"";background:0 0;height:3px;position:absolute;bottom:-1px;left:12px;right:12px}.journey-rail__link[aria-current]{color:var(--color-ink);font-weight:600}.journey-rail__link[aria-current]:after{background:var(--color-clay)}.journey-rail__stage{letter-spacing:.07em;white-space:nowrap;font-size:.6875rem}.journey-rail__job{display:none}.proof-image{background:var(--color-envelope);width:100%;position:relative;overflow:hidden}.proof-image__placeholder,.proof-image__failure{font-family:var(--font-sans), 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.75rem}.case-chapter-nav__link{min-height:44px;font-family:var(--font-sans), sans-serif;color:var(--color-uncoated-gray);border-left:2px solid #0000;align-items:center;padding-inline:.75rem;font-size:.875rem;display:flex;position:relative}.case-chapter-nav__link[aria-current]{border-left-color:var(--color-clay);color:var(--color-ink);font-weight:600}#read,#see,#build,#context,#strategy-playbook,#creative-brief,#brand-system,#brand-guidelines{scroll-margin-top:9rem}@media (min-width:640px){.journey-rail--sticky,.case-chapter-nav--mobile{top:92px}}@media (min-width:768px){.journey-rail{height:64px}.journey-rail__link{text-align:left;flex-direction:column;align-items:flex-start;padding-inline:1.25rem}.journey-rail__link:after{left:1.25rem;right:1.25rem}.journey-rail__stage{font-size:.75rem}.journey-rail__job{text-overflow:ellipsis;white-space:nowrap;max-width:100%;margin-top:.15rem;font-size:.75rem;font-weight:400;display:block;overflow:hidden}.case-chapter-nav--mobile{display:none}.case-chapter-nav--desktop{align-self:start;width:230px;display:block;position:sticky;top:6.5rem}}@media print{body{font-size:10pt;color:#000!important;background:#fff!important}nav,footer,[data-print-hide=true]{display:none!important}section{page-break-inside:avoid;border-top:1px solid #ccc!important;padding:16pt 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--tw-inset-ring-color{syntax:"*";inherits:false}@property --tw-inset-ring-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-ring-inset{syntax:"*";inherits:false}@property --tw-ring-offset-width{syntax:"<length>";inherits:false;initial-value:0}@property --tw-ring-offset-color{syntax:"*";inherits:false;initial-value:#fff}@property --tw-ring-offset-shadow{syntax:"*";inherits:false;initial-value:0 0 #0000}@property --tw-outline-style{syntax:"*";inherits:false;initial-value:solid}@property --tw-blur{syntax:"*";inherits:false}@property --tw-brightness{syntax:"*";inherits:false}@property --tw-contrast{syntax:"*";inherits:false}@property --tw-grayscale{syntax:"*";inherits:false}@property --tw-hue-rotate{syntax:"*";inherits:false}@property --tw-invert{syntax:"*";inherits:false}@property --tw-opacity{syntax:"*";inherits:false}@property --tw-saturate{syntax:"*";inherits:false}@property --tw-sepia{syntax:"*";inherits:false}@property 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