Known before you ask.
The seal, the name, the type, the colors, the circuit, the photographs and the applications, all carrying Known by Name.
- Case study
- Always Secure
- Document
- Brand System
Primary identity
The Working Seal and the name.
Working Seal. The compact mark leads when the name is already clear.
Full-name lockup. The seal and name stay together when the business needs to be introduced.
Reversal. On navy, the letterforms turn to Paper. The red ring stays red.
Typography
Strong enough to lead. Plain enough to read.
Headline / VVDS Fifties SExp
A person who knows your building picks up.
always secure
alarm protection
Body / IBM Plex Sans
Before anything gets quoted, someone comes and looks at the building. You get a scope in plain language and a number specific to your property.
Installed · monitored · inspected
Color
Four colors, with one clear signal.
Panel Navy
Primary ink and ground
#1B2A44
Proposal Paper
Primary warm ground
#F6F1E7
Pull-Station Red
One deliberate accent
#AF1E2D
Cinderblock
Rules and metadata
#8A8378
Circuit device
One continuous line, cropped for the surface.
Two Ways Round
For small surfaces, read up close. It leaves room for the message.
The Long Circuit
For vans, signs and larger fields, read from a distance. One bend and more open ground.
Imagery
Show the work, not a performance of the work.
Applications
The system stays itself as the surface changes.
Concept mockups: the van, the yard sign, the card, the letterhead, the wall sign.
Website concept
A website concept.
A concept, not a launched site: a known person, a clear next step, the work customers need handled.
The guidelines show how to use all of it.