Always Secure’s guidelines · Mainmade case study

Eleven select pages from the guidelines inside the Brand System: what each part is for, and how they work together on real surfaces.

Case study: Always Secure
Document: Brand System
Part: The guidelines

Back to the case

Always Secure guidelines page: Working Seal — 01
Working Seal
The primary mark and its navy-ground reversal.

Always Secure guidelines page: Full-name lockup — 02
Full-name lockup
How the seal and company name work together.

Always Secure guidelines page: Clearspace and scale — 03
Clearspace and scale
Room to read at small and large sizes.

Two Ways Round circuit device — 04
Circuit device
The one construction behind both circuit forms.

The Long Circuit device — 04
Circuit device
The one construction behind both circuit forms.

Always Secure guidelines page: Color — 05
Color
A narrow palette with one deliberate red signal.

Always Secure guidelines page: Typography — 06
Typography
VVDS Fifties SExp for display; IBM Plex Sans for reading.

Always Secure guidelines page: Photography — 07
Photography
The work itself, photographed plainly.

Always Secure guidelines page: Image treatment — 08
Image treatment
Warm, factual, and restrained.

Always Secure guidelines page: Layout — 09
Layout
Wide margins, strong anchors, one leading idea.

Always Secure guidelines page: Field applications — 10
Field applications
Signs and vehicles.

Always Secure guidelines page: Service applications — 11
Service applications
The card, the letterhead, the everyday pieces.

Not more rules. An easier right choice the next time the brand shows up.

Explore the Brand System