Main Street, made.
- Case study
- Mainmade
- Document
- Brand System
Primary identity
One wordmark. One stamp.
Typography
One family, three weights.
Hero · Medium
Main Street, made.
Product name · Medium
Brand Playbook
Body · Regular
We read your business closely, then give you the words and the look to show what makes it different.
Color
Black ink, night fields, a brick stamp.
Black
All type. Buttons and rules.
#111111
Paper
The ground.
#F4F4F1
Night
A field. Never type.
#14164A
Verdigris
The hero field.
#14A38B
Bulb
The second field.
#FFC72C
Cobalt
Signal: links and the mark-up.
#2A2EC4
Brick
The stamp. Nothing else.
#C9401F
The mark-up
We mark what matters.
From Always Secure’s answers
That it's a bit old school. Definitely not a modern company
Note 1: What a stranger sees first.
Ralph, owner
What the read said
A stranger sees something that feels, in your own words, “a bit old school” and “definitely not a modern company.”
Three marks. Underline, circle, numbered note. Nothing else.
Cobalt only. The signal color. On paper, white or concrete.
Three at most. Per surface. A page marked everywhere says nothing.
Real words. Only on lines from an actual read, page or review. Never decoration.
Imagery
Working life, shot straight on.
Applications
The system stays itself as the surface changes.
Website