How to use the system.
Twenty select pages from the guidelines inside the Brand System: what each part is for, and how they work together on real surfaces.
- Case study
- Mainmade
- Document
- Brand System
- Part
- The guidelines
01
The mark: “One wordmark. One stamp.”
02
The lockup: “The awning beside the name.”
03
Clear space and sizes: “Room to be seen.”
04
The stamp: “Four ways the stamp appears.”
05
Color: “Black ink, night fields, a brick stamp.”
06
Color in use: “One loud moment per page.”
07
Founders Grotesk: “One family, three weights.”
08
Type scale: “Seven roles, one family.”
09
The mark-up: “We mark what matters.”
10
Photography: “Working life, shot straight on.”
11
Using imagery together: “Three kinds of picture, never confused.”
12
Icons: “Words first. A drawn line when a word isn’t enough.”
13
Layout and grid: “Index × Grid.”
14
Components: “The parts every page is built from.”
15
The site: “mainmade.co.”
16
The client’s BUILD page: “The handover room.”
17
Social: “A feed you’d follow for the pictures.”
18
A hero moment on the site: “One photograph, captioned.”
19
The Playbook cover: “Color marks the doors.”
20
Presentations: “Two kinds of slide, chosen by the job.”