Strategy, Voice and Architecture.
The strategy inside Mainmade’s Brand System: who we are, how we sound, and how the offer is named.
- Case study
- Mainmade
- Part
- The strategy
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Part 1 · Strategy
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Our story: “Two kinds of work that never met.”
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North Star: “We give everyone building on the new Main Street, the shop, the studio, the startup, what big companies take for granted: someone who reads them closely, and the words and the look to show what makes them different.”
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The new Main Street: “The shop, the studio, the startup.”
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Pillars: “Three pillars hold the North Star up.” See them first. Same rigor, every time. Weight before price.
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Pillar: “See them first.”
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Pillar: “Same rigor, every time.”
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Pillar: “Weight before price.”
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Persona: “The sign painter.”
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Part 2 · Voice
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How we sound: “Someone who reads every word.”
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The rules: “Technical specifications, not suggestions.”
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Words we don’t use: “Say what happens, not what it’s called.”
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The checklist: “Seven questions before anything ships.”
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Part 3 · Architecture
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One brand: “Mainmade. One name, one stamp.”
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The three steps: “Read, Shape, Build.”
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Ways to work together: “What happens, and how much of us comes with it.”
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How we name things: “Steps are verbs. Products are plain nouns.”
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Price and time: “Say it plainly. Never promise what we can’t keep.”