SEE
Name what is true. Find the creative way forward.
SEE turns a completed READ — the free Diagnostic — and a short intake into two useful deliverables: a Strategy Playbook and a Creative Brief. Between them, Mainmade shows three different ways the business could sound and look before one is chosen.
SEE · Strategy Playbook + Creative Brief · $250
HOW SEE WORKS
Two deliverables, connected by three ways in.
The Strategy Playbook makes the business clear. Mainmade then develops three different ways it could sound and look. Your response helps Mainmade complete the Creative Brief, which sets clear rules for future creative work.
SEE sequence
DELIVERABLE
Strategy Playbook
Clarifies the business, audience, offer, competitors, what it stands for and why people should choose it.
PROCESS
Three ways in
Three distinct ways to express the business.
DELIVERABLE
Creative Brief
Sets clear rules for personality, voice, look and future creative choices.
What you receive
01 · Strategy Playbook
A clear account of the business: what it is, who it is for, what it offers, the competitors around it, what it must stand for and why it is the right choice. It gives everyone one clear foundation to work from.
Know what the business is, who it is for and why people should choose it.
02 · Creative Brief
A practical guide to the brand’s personality, voice and look, with examples to guide future work and a clear test for each new creative choice. It is written so Mainmade — or another creative partner — can use it.
Know how the business should sound, look and make creative decisions.
Always Secure specimens are examples of completed work, not templates promised verbatim to every client.
Timing
The Strategy Playbook arrives within three days after Mainmade has the information needed to begin. After you respond to the three ways in, the Creative Brief follows within three days. Total timing depends on when you respond.
Why this comes before the logo, the site and the imagery.
Most people arrive wanting the visible thing — a logo that finally fits, a site that sounds like them, imagery that feels specific. Fair. That is the point of all this.
But visible work built on an assumed foundation drifts. Every new page becomes another guess at what the business is. The Strategy Playbook names the foundation. The Creative Brief turns it into clear rules for how the business should sound and look. Then the logo, the site and the imagery have something to hold onto.
Start here
Complete READ first.
SEE begins with a completed READ, Mainmade’s free Diagnostic. It gives the Strategy Playbook the business context it needs and keeps the work specific to you.
Use the Creative Brief with Mainmade or another creative partner.
The Creative Brief is written so your designer, copywriter or internal team can use it. Or you can ask Mainmade to continue through BUILD. You receive the Brief either way.
FAQ
What do I actually receive?
Two deliverables on a private review page you can return to: a Strategy Playbook and a Creative Brief.
What are the three ways in?
Three distinct creative directions, each showing how the business could sound and look and what each choice would mean. Your response helps shape the Creative Brief.
How long does it take?
The Strategy Playbook arrives within three days after Mainmade has the information needed to begin. After you respond to the three ways in, the Creative Brief follows within three days. Total timing depends on when you respond.
Do I need to take the free Diagnostic first?
Yes. SEE begins with a completed READ — the free Diagnostic — so the work starts from your business context rather than a generic brief.
What if none of the three ways in feels right?
Say what missed. That response clarifies the problem before the Creative Brief is completed; it does not add work outside SEE.
What happens after the Creative Brief?
You can hand it to another creative partner or ask Mainmade to bring it to life through BUILD. BUILD is separate and agreed in writing before it begins.
Is this the real thing, or a smaller version for small businesses?
It is the full strategy and creative work for SEE. The work is deliberately focused; the quality is not reduced.