Make the approved Playbook real.
Your logo, colors, type and words, the applications you need, and the guidelines to use them.
Brand System projects start at $1,500. If you continue from Shape, the $250 paid for your Brand Playbook applies toward that total.
What gets made
One system, made to be used.
Build carries the strategy through identity, applications and the guidelines that keep the work consistent.
Build deliverables
01
Identity
Logo, type, color, imagery and graphic elements, with the voice and key messages, designed to work together.
02
Applications
Concept mockups showing the brand across selected applications, including a private homepage concept.
03
Guidelines
How to use the identity, the words and the applications, so they stay consistent.
What Build does — and does not — include.
Build delivers the Brand System, concept mockups and a private homepage concept. It does not include building the website, hosting, a public launch, campaign assets or print-ready artwork. Those can be scoped after the Brand System is approved.
Case example · Always Secure
One strategy, carried across the whole system.
Known by Name carried from the central idea into the Working Seal, the full-name lockup, the type, the colors, the circuit, the photographs, the applications, the guidelines and a website concept.
Begin your Brand System.
Standard is the self-serve path through Read, Shape and Build, at fixed prices.
The Build process begins after you choose a direction and its Creative Brief is complete. When you elect to begin Build, we’ll confirm the start timing and project details before work begins.
Your $250 Brand Playbook payment is a credit toward the Brand System. The $750 Build-start option appears only on your own private Mainmade link, once you are an eligible client whose direction is chosen and whose Creative Brief is complete. The remaining $500 is due when you accept the finished Brand System. There is no public checkout for Build.
If you have questions—or need support beyond the Standard deliverables—email hello@mainmade.co and we’ll be in touch.