BUILD — BRAND SYSTEM

Make the approved Playbook real.

The Brand System makes the approved Playbook real across the agreed identity, words, imagery, selected applications and practical guidance.

Brand System projects start at $1,500. If you continue from SHAPE, the $250 paid for your Brand Playbook applies toward that total.

WHAT GETS MADE

One system, made to be used.

BUILD carries the strategy through identity, applications and the guidelines that keep the work consistent.

BUILD deliverables

  • 01

    Identity: Visual & Verbal

    Logo and identity, typography, color, imagery, graphic elements, personality, voice and key messages designed to work together.

  • 02

    Applications

    Concept mockups showing the brand across selected applications, including a private homepage concept.

  • 03

    Guidelines

    A complete set of brand guidelines showing how to use the identity, words, applications and supporting elements consistently.

What BUILD does — and does not — include.

Base BUILD delivers the strategy-led brand system, concept mockups and a private homepage rendering. It does not include production development, CMS implementation, integrations, hosting, public launch, production-ready campaign assets or print-ready artwork. Those may be scoped as a subsequent engagement after the brand system is approved.

CASE EXAMPLE · ALWAYS SECURE

One strategy, carried across the whole system.

Known by Name moved from the central idea into the Working Seal, full-name lockup, typography, color, circuit devices, documentary imagery, applications, Brand Guidelines and a website concept.

Approved Always Secure primary lockup with the Working Seal and full company name.
Always Secure primary lockup · approved brand-system specimen
Always Secure vehicle identity concept
Vehicle identity · concept application
Explore the Always Secure Brand System

Begin your Brand System.

STANDARD is Mainmade’s self-serve path through READ, SHAPE and BUILD, with standard milestones and predetermined deliverables at each stage.

The BUILD process begins after you choose a direction and its Creative Brief is complete. When you elect to begin BUILD, we’ll confirm the start timing and project details before work begins.

The $750 BUILD-start option appears only on your own private Mainmade link, once you are an eligible client whose direction is chosen and whose Creative Brief is complete. There is no public checkout for BUILD.

Start your Brand DiscoverySTANDARD scope

If you have questions—or need support beyond the STANDARD deliverables—email hello@mainmade.co and we’ll be in touch.